Creating Campaigns

Create tracked campaign links to measure your marketing efforts

Creating a Campaign

1. Navigate to your game
2. Click Campaigns in the sidebar
3. Click "Add Campaign"
4. Fill in the campaign details:
   • Campaign Name - A descriptive name for your reference (e.g., "Twitter Launch Day")
   • UTM Source - Where the traffic will come from (e.g., twitter)
   • UTM Medium - The marketing medium (e.g., social)
   • UTM Campaign - The campaign identifier (e.g., launch_day)
   • UTM Content - Optional, to differentiate similar links
   • UTM Term - Optional, for paid search keywords
5. Click "Create Campaign"

Your campaign URL is ready to share immediately.

Testing First

Click your campaign URL yourself to verify it loads your landing page correctly before sharing widely.

Managing Campaigns

Viewing Campaigns

All campaigns for a game are listed in the Campaigns tab. You can see:

• Campaign name
• UTM parameters
• Creation date

Campaign Analytics

View traffic and conversion data per campaign in your game's Analytics section. Track which campaigns are driving the most visitors and conversions.

Best Practices

• One campaign per channel - Create separate campaigns for Twitter, Reddit, Discord, newsletters, etc.
• Consistent naming - Use lowercase, consistent terms for UTM parameters
• Track everything - Create a campaign for every distinct marketing effort
• Review regularly - Check campaign analytics to focus on your best-performing channels